The Dutch streetwear brand Garcia has renewed its web presence with an added emphasis on social media activities as part of its new strategy.

The website's emotional imagery and new navigation system offer more clarity and content due to the integration of videos and a blog as well as a one-click connection with platforms such as Facebook, Youtube and Google Maps, which is linked to a store locator that also helps to identify online stores that sell Garcia.

The label is distributed at Garcia stores, shop-in-shops, outlets and independent retailers. Garcia designs collections for teens and men and women between the ages of 20 and 40. In 2012, Garcia grew by 37% on a year-by-year basis in Germany.