G-Star has just opened its second biggest store worldwide in Antwerp. The store at Huidevettersstraat (previously situated only a stonethrow away at Kammenstraat) stretches over two floors, hosting both the brand’s mens’s and women’s collection on 530 sqm.

The store was inaugurated last night (November 21) with an event attended by more than 500 guests including actress Ella Leyers and several Flemish celebrities. Facebook followers of the brand were invited to remove the special Raw Antwerp t-shirts covering the front windows and entrance.

In addition to the traditional denim wall, the minimalist designed store also features a series of mannequin legs displaying G-Star icon styles to highlight the construction and fit of each style.
Modernist industrial design elements and fixtures are used throughout the store.
The store also offers G-Star Membership, a complimentary premium shopping service. Here customers can pick up and/or return online orders to their local store. The service also allows members to check the availability of in store products from their home.

G-Star Raw Store
Huidevettersstraat 12
2000 Antwerp
Belgium

Crowds at the opening with band Dotan playing in the background
Crowds at the opening with band Dotan playing in the background