G-Star strengthens its commitment to clean the oceans. After introducing its Raw for the Oceans denim capsule collection two years ago, which is partly made of recycled PET bottles, collected scattered around in the oceans, the company is now joining forces with the Plastic Soup Foundation, a Dutch organization which wants to bring a halt to the increasing plastic pollution of marine environments.

Together, the two want to raise the awareness of other fashion companies, washing machine manufacturers and the textile industry that part of the oceans’ plastic pollution lies in our clothing: Every time a consumer does his laundry, synthetic garments shed small plastic fibers that end up in the water and pollute rivers and oceans.

“Leading European research recently showed that a fleece releases an incredible 1 million microfibers every time it is washed,” says Maria Westerbos, director of the Plastic Soup Foundation. “If you imagine that every day a couple of billion people around the world wash their clothing and that almost every item of clothing contains plastic nowadays, you can easily see why it is imperative to deal with this cause of the plastic soup immediately.”

The alliance formed by G-Star and the Plastic Soup foundation is determined to develop one or more solutions to prevent the release of plastic fibers from garments in the future, such as fabrics that do not release microfibers or washing machine filters that capture the released fibers. The technological center LEITAT also takes part in the initiative to research the technical feasibility of the solutions proposed.

Moreover, G-Star is now starting to completely replace the 10% conventional polyester remaining in their collection with recycled plastic.

“We want to continue to create progress through sustainable innovation and join forces with the Plastic Soup Foundation to battle the microfiber problem. Only a strong alliance of dedicated stakeholders around the world can turn the tide. Everyone is welcome to join us,” said Frouke Bruinsma, Corporate Responsibility Director of G-Star.