Today, November 27, G-Shock is opening the first Casio monobrand store in Italy in Corso Como 9, Milan. This new flagship adds up to other already existing ones in Tokyo, London, New York and Paris.

On this occasion a special party is also taking place in presence of Kikuo Ibe, the inventor of G-Shock, the highly crash-resistant watch born in 1983.

The store hosts a sculpted element that recreates a 3D rock and hosts a gallery that introduces visitors to the Capsule Room, an area displaying a selection of the other Casio watch brands.

Twelve special models will also be available to purchase. They will be presented within a special area of the shop dedicated to the Collaboration Model Museum, which features only single models created in partnership with personalities from the fashion, art and design worlds, along with other celebrities including names such as, for instance, Eminem, New Era, Maharishi, DGK and Uncle York.

Steel "rock" inside of the store
Steel "rock" inside of the store