Luxury denim brand G-Star opened its Hong Kong store that is the largest G-Star shop globally. The new 528 sqm store fits the G-Star expansion strategy that made the company grow rapidly over the last few years via opening monobrand stores in the world’s biggest metropolitan capitals from Tokyo to New York to Sydney to Los Angeles. In December 2011, G-Star celebrated the opening of its 300th store on the renowned shopping street Rodeo Drive in Beverly Hills, Los Angeles. Currently G-Star has over 6.000 points of sales in 65 countries.
The G-Star franchise stores are flagships that present the complete men’s, women’s and accessory collection. Every element within the interior of the G-Star Store is designed and developed by the G-Star Interior design team using natural and raw materials to showcase denim in distinctive design and in its purest form.