Today Dutch denim brand G-Star Raw ( opened its first mono-brand store in Russia. The 200 square-meter store is located at Manezhnaya square, one of Moscow’s liveliest shopping areas.

“We are confident it appeals to Russian consumers and we believe Russia offers opportunities that we never had in any other country before," said company founder Jos van Tilburg. G-Star has partnered with retail conglomerate Uniret LLC to open the Russian store, underlining its ambition for further retail expansion and brand awareness in the East European region.

G-Star mono brand stores are located in the world’s leading metropolitan areas, including New York, London, Paris and Tokyo, among others. Since the launch of the G-Star Retailormade Store Concept in 2003, G-Star has opened over 100 mono brand stores all around the world.

Photo: A G-Star store window display