G-Star are quite the innovators when it comes to branding. Take, for example the RAW Defender Landover in 2005 and RAW Ferry 01 in September 2007. Now G-Star (g-star.com) has joined with another specialist to take part in its RAW CROSSOVER concept: legendary American bike makers Cannondale.

The alliance results in RAW CANNONDALE: reduced to the essentials, this premium bike incorporates quality, functionality and innovation with a clean aesthetic and subtle design – key values to both companies.