As G-Star Raw gears up for what is expected to be another spectacular show in New York—this season at the Park Avenue Armory—the Dutch brand has announced a collaboration with the United Nations Millennium Campaign to end poverty and inequality by 2015 and raise awareness for the Millennium Development Goals (MDG) at its show on Sept. 11. The presentation precedes a UN event attended by dignitaries on Sept. 25, with actors Alan Cumming and Heather Graham representing the brand. Following the runway show both actors will curate the first New York edition of the global G-Star Raw Night series, on behalf of the UN Millennium Campaign. In keeping with previous Raw Nights in Los Angeles and Tokyo, the event will offer selected artists an interactive platform to showcase their own interpretations of MDGs. G-Star Raw itself will debut a dedicated MDG Room at the venue as an interactive on-site platform. Here, every individual will be able to send digital messages of support for MDGs to her/his respective head of state.