As announced earlier, Fred Perry has cooperated with talent factory Central Saint Martins College in London to create a spring/summer ’15 capsule collection for the Amy Winehouse Foundation

For this occasion, Fred Perry invited 150 foundation year students of the Fashion & Textiles program at the university to participate in a two-week subculture themed research project as a base for designing a capsule collection, consisting of one Fred Perry polo shirt and bowling shirt per student. 

One of the winners in process
One of the winners in process
Out of the students, a jury, made up of Fred Perry’s managing director John Flynn, product director Charlie Middleton and head of design Charlie Mellor has selected four winners: Esme Famewo, Ella Marsh, Ha Na Jung and Hinako Nakazawa. These set their design focus on subcultures like Rude Boy, the Jamaican subculture brought to England in the late 1960s, Soul Boys, influences of the Punk scene and small subcultures like English Dressers, which all in all influenced the singer Amy Winehouse. 

From mid-May, the eight respective polos and bowling shirts will be available at all Fred Perry Authentic shops and online at www.fredperry.com as part of the Amy Winehouse Foundation Collection.
The Amy Winehouse Foundation has been set up in Amy´s memory to support charitable activities in both the UK and abroad that provide help, support or care for young people, especially those who are in need by reason of mental health, disability, financial disadvantage or addiction. Fred Perry makes a seasonal donation to the foundation.

Winner Ella Marsh with her designs
Winner Ella Marsh with her designs