US heritage brand C.C. Filson Co., which celebrates 117 years in business this year, is marking yet another historic milestone: The opening of its first standalone store on the East Coast and in New York City.

The new shop, which the Seattle-based brand unveiled to press, friends and family last Thursday night, covers approximately 1,800 sq. feet (167 sq. meters) at 40 Great Jones Street between The Bowery and Lafayette Street in Manhattan’s NoHo neighborhood. The store carries the brand’s full line of luggage, leather accessories, apparel and outerwear. It also is the first of Filson’s six standalone stores to carry its new line of camera bags, which were developed in collaboration with Magnum Photos and photographers David Alan Harvey and Steve McCurry.

A highlight of the shop’s rear interior is a "living wall" by plant artist Satoshi Kawamoto (aka Greenfingers) and a shuffleboard table and lounge area. The store also features a wall with reclaimed wood from the Williamsburg Domino Sugar Factory in Brooklyn and a 42-star US flag behind the cash desk, which is what the American national banner looked like when Washington became a state in 1889.  “Filson is delighted with this new opportunity to bring our unfailing goods to the New York City adventurer,” said Alan Kirk, the brand’s CEO, in a statement.

In addition to its wholesale operations, Filson operates standalone stores in Seattle, Portland, Aspen, London and a factory outlet in Burlington, WA.

The store on Great Jones Street carries Filson’s full line of luggage, leather accessories, apparel and outerwear.
The store on Great Jones Street carries Filson’s full line of luggage, leather accessories, apparel and outerwear.