Even the most veteran denim industry insider won't identify the lack of any indigo dye within Archroma’s tinting technology Advanced Denim. Though it was first introduced back in 2009, the range was showcased during Denim Première Vision (PV) in Barcelona due to the increasing demand of denim garment makers in sustainable practices within the last couple of seasons –with sustainable talks taking place at trade shows like Kingpins and the already-mentioned Denim PV. Advanced Denim is a range of dyes that mimic the indigo look and enable to save up to 92% of water, 87% of cotton waste and 30% of energy, compared to a conventional denim dyeing process. Archroma clients like Soorty, US Denim and Arvind have started to implement this dyeing technology into some of their collections.
In addition, Archroma has taken well note of the color trends for the upcoming season with Earthcolors, a range of earthy and warm tones whose key feature is again sustainability: the tints are created from agricultural waste. Consumers can trace the Earthcolors’ dyes from natural waste material to the store thanks to Near Field Communication technology.
“There’s been a change of mentality within the industry. Garment makers are willing to take big steps towards eco-friendliness now, mainly pushed by the brands that are facing a more demanding customer in terms of sustainable and ethical practices for clothing and denim manufacturing,” says Nuria Estapé, company head global marketing and promotion. Denim-dedicated dyeing solutions account for around 10% of Archroma’s global business.