Contemporary womenswear label Frost French has opened its first own boutique in the heart of London's film, theater and entertainment district of Soho. The store carries the new collections for 2009/10 and the full FrostFrench mainline collection, which matches contemporary innovative design with striking attention to detail. "We are so thrilled to be in Soho, as its such a cool and creative area which always has such a buzz and edge to it," said designers Sadie Frost & Jemima French. Frost and French established their label in 1999. Along with the main label, FrostFrench's Floozie collection for Debenhams is available in more than 100 stores nationwide.

—Melanie Gropler