Freitag, the Swiss accessories brand known for its messenger bags constructed from recycled truck tarpaulins, opened its first overseas store in New York yesterday. The small shop is at 1 Prince Street on the corner of The Bowery, directly across the street from The New Museum of Contemporary Art.

Owned by brothers and brand founders Markus and Daniel Freitag, the shop was constructed in less than a month and features a system of cardboard drawers to store and display each bag. The shop carries both the standard Freitag collection of bags and accessories and the new more sophisticated Reference line.

Sacha Köglmeier, who formerly worked at the company headquarters in Switzerland, will manage the store.The new store is the brand’s eighth freestanding store and the first outside of Europe. Freitag also operates stores in Davos, Hamburg, Cologne, Berlin, Vienna and two Zurich.