Karl-Heinz Mueller, president of Bread & Butter, has announced free entrance fees for all visitors at the trade shows in Barcelona and Berlin next January. In addition, each personalized ticket will be valid at both fairs. The slash in fees reflects an overall effort on the part of Bread & Butter to pay closer attention to its trade show visitors. Mueller adds that more needs to be done in the future. To wit, thirty more employees will be assigned to help visitors with accreditation, travel and information on events and exhibitors. As a result, fees for booths at both trade shows are expected to rise.