Freddy, the Italian dance and fitness wear company, has partnered with The Royal Ballet in London to become its official sponsor and dance wear supplier. Consulting with dancers of the Royal Ballet, the two companies have come up with a collection designed according to each dancer’s needs. The Freddy Royal Ballet Dancers Collection and a licensed Freddy Royal Ballet commercial range are being sold in Freddy stores and in the Royal Opera House Shop as well as their respective e-tailers. As of Fall 2009, the line will also be available through the Freddy worldwide retail network of over 2,500 stores.

—Emma Holmqvist

Photo by Lorenza Vitturi