At the last edition of Bread & Butter, leisure and active wear brand Freddy launched a jersey trouser concept under the name of WR.UP. Freddy Spa’s art director Bruno Marzio Salvetti Bardini explained, “The new trouser represents an evolution from the jersey gym trouser. For the first time, we’ve made stretch jersey designed for urban use.” He presented a four-pocket pant similar to a push-up jean and made of super soft stretch cotton jersey built with 48 different parts, some with special soft-touch silicon used to remodel and sustain buttocks and leg muscle bands.

The trousers - available in slim and regular fits for women only - are made with stretch cotton. In addition, Freddy also offers four gym oriented versions of these pants (devised for sports such as running, yoga, pilates and zumba) and made with highly breathable polyester DIWO (Dry In Wet Out) exclusive material. The line will be sold beginning in November at Freddy mono-brand  stores and a few selected multi-brand shops around the world with prices  starting at €78.

Freddy is an Italian company that was founded in 1976 by entrepreneur Carlo Freddi, an expert dance shoe manufacturer specializing in designing and creating apparel for dance, gym and aerobic activities. The brand is distributed at 3,000 stores and 23 mono-brand stores worldwide and registered €51 million in sales in 2011. Freddy has also signed partnerships with professional dancers from the Teatro la Scala (Milan) and Royal House Opera (London), with whom the company has worked to open small companion shops. Last but not least, Freddy has been named the official provider for the Italian national team of artistic gymnastics at the next London Olympic Games.