Fred Segal, the Santa Monica retailer, has launched its first online boutique. “We have been asked for years to build stores in every city in the world. This is the way we answered that request. It was our way to let the world shop at Fred Segal Fun 24/7,” explained Jackie Brander, co-owner of Fred Segal Fun, which currently offers more than 300 different designer brands, ranging from Great China Wall and James Perse to Splendid and Ella Moss for girls and guys. Fredsegalfun.com, which offers a virtual store and brand guide, is also the exclusive home of 5th & Broadway, a new environmentally-friendly men’s and women’s house brand featuring organic cottons, recycled or reclaimed materials and prints with low-impact, water-based dyes.