The much anticipated first Hollister store in Continental Europe will open its doors on Dec. 10 at the new MyZeil shopping mall in Frankfurt/Main. The store is expected to carry the complete Hollister portfolio on a total area of 700 sq. meters. The interior is marked by dark colored furniture, oversize chairs, chandeliers and various artwork illustrating the brand’s philosophy. Hollister Co. belongs to retailer Abercrombie & Fitch that was founded by David Abercrombie in 1892. The brand is sold in over 1,100 stores and targets younger customers. Until 2007, the brand was only available in the US; it later expanded to London.

—Melanie Gropler