Fila announced that it is set to strengthen its presence in the footwear market with a six-figure investment resulting in its most comprehensive footwear collection to date. The development of the footwear collection has particular emphasis on the Vintage and Gold footwear collections that will offer a focused range that synergizes with the clothing lines.

Distribution for the footwear collections will be aligned with the apparel and will target fashion independents and key multiple footwear retailers that offer more directional product. To support the focus in their footwear business, Fila UK has already appointed a footwear category manager and will be adding a product development manager to the team to ensure the brand is stepping up to the demands of the market.

Says Fila UK Marketing Manager Marc Travis: “Fila is looking to further strengthen the International and UK brand positioning following the success of the Vintage and Gold apparel by producing a strong complimentary footwear collection that works across all product categories. We predict this investment will produce a positive effect across Europe and with both current and potential Fila stockists.”