Leila Fataar, founder and owner of the London-based agency Spin Publicity, is adapting to the new world order and setting her sights on business opportunities in the East. As of February next year, Fataar will be making trips to Seoul, Shanghai, Beijing, Hong Kong, Ho Chi Minh City, Hanoi, Singapore, Bangkok, Sydney, Melbourne, Auckland, Wellington and everywhere in between in search of brands and labels looking to penetrate and enter the European market. She also plans to make contacts in key cities and act as a consultant for European brands looking to enter the market, thereby creating an essential East/West link through her PR and marketing agency, which remains specialized in the fashion and youth markets.

By constantly evolving to changes in an ever-saturated market, Spin Publicity has sealed its reputation as being one of the most innovative, fresh and forward-thinking agencies around. Since 2002, the London-based agency has worked closely with clients to grow their communications strategies. Previous clients include Firetrap, Yen by Michiko Koshino, Fenchurch, Creative Recreation, Zoo York, Triple Five Soul, Le Tigre and Pura Lopez. Current clients include Franklin & Marshall, Swear, Atticus and Peoples Market. The UK agency will continue as normal with a strong team of four under the watchful eye of Amber Wood.

—Michaela Schmidinger