During the Fashion Retail Forum-2011 at the Moscow Hilton Hotel Leningradskaya on June 2-3, 2011, an extensive program of plenary sessions, topical workshops and discussion roundtables was designed to analyze the current situation and future directions in the development of the fashion retail sector in Russia. According to organizers of the forum, B2B Conference Group (BBCG), the main characteristics of the market fashion products in Russia are the restoration of consumer demand, increasing pressure of the international monobrand chains (primarily in the fast fashion segment), as well as the development of brands in regional markets.

Aniko Kostyal, Director of Development in North, Central and Eastern Europe at Mango, shared an optimistic perspective for the development of the Russian market. In 2009, the company had discontinued its development, due to the crisis, without opening a single store. However, in 2010-11 the growth continued and became ambitious again, and according to the company by the end of 2011 the number of stores in Russia will reach from 74 to 100, and in 2015 the aim is that the number of stores goes up to 200 stores.

One of the hottest topics of the forum was "The buyer 2011-12. His and her preferences for different retail formats”. According to Tatiana Komissarova from the High Economics School of Russia, fashion retailers are facing the quickly changing reality, such as increasing growth of web space and its further penetration in the retail, the consumers’ behavior and their preferences shift from brand-oriented to quality-oriented model (the main slogan of the modern consumer being "spend wisely - correctly and healthily)". It is mandatory that retailers take these factors into account to be able to survive in the new market situation.