Fashion Box, the owner of such brands as Replay, Replay & Sons and We Are Replay, says it is restructuring its operations to increase flexibility and efficiency in an effort to spur growth.

Although agreements still need to be defined with local unions, the initiative will result in cuts to about 100 people, in the areas of retail and operations, out of a global workforce of 1,100, 400 of which are based in the company’s headquarters in Asolo, near Venice.

The reorganization will focus on reducing costs, strengthening the brand’s values of creativity and innovation, and simplifying the structure of its collections. Distribution-wise, the company is still aiming to grow its presence in Asia via a recently signed agreement with Korea and a new one with China.

Explained CEO Gaetano Sallorenzo: “Fashion Box, as many other fashion companies, is suffering from the recent global financial crisis. This required a radical global reorganization that will be operated through cutting costs and making the company more competitive in terms of product, distribution and communication. The operation aims at reevaluating the intrinsic values of the brand and prepares us to face the recovery of the market.”

—Maria Cristina Pavarini