Fashion Box, the Italian fashion group responsible for brands such as Replay, Replay & Sons and We Are Replay, has revealed plans to reorganize Fashion Toys, the company that produces Replay & Sons.

In the following months, Fashion Toys, an independent branch of the Group until now, will be brought into the Group headquarters in Asolo, to cut costs and improve efficiency levels of production and logistics. Principle corporate functions including administration and human resources will also be merged.

“This project is part of a wider rationalization strategy of our company to better exploit our logistic and productive synergies as well as concentrate, at Asolo’s headquarter, all of our creative energies,” Gaetano Sallorenzo, Chief Executive Officer of Fashion Box, explained recently.

“After a 2008 year of transition, our purpose is to start growing again at our usual pace—compatibly with general market conditions—and to continue offering to our customers a unique product known for its quality and style.”

Fashion Box has already engaged with local unions to discuss the forthcoming changes.