Woolrich has announced the opening of a new Woolrich Germany subsidiary with headquarters in Munich.

The new German branch originates from a partnership with the long time representatives of the brand Komet und Helden. The idea to start this new division is part of a strategic development business aimed at accelerating the brand’s growth in the German and Austrian markets, the second largest market area for the brand on a global scale. Woolrich is already distributed here through a network of 180 stores including boutiques and department stores and the four Woolrich Stores in Munich, Berlin, Hamburg and Sylt.

The company expects to reach a constant growth in both markets, thanks to the strengthening of partnerships with some of the most prestigious retailers and the creation of dedicated shop-in-shop areas. Further retail expansions are also in the pipeline, such as, for instance, the opening of Stuttgart in early 2017.



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In order to speed up their growth they will also change their timing schedules in order to start delivering parts of their Spring/Summer 2017 collection to the market from November 2016. This pre-collection is the first step towards a new collection timing that foresees four separate collections with six deliveries throughout the year and a continual rotation of products. This gives Woolrich the ability to provide collections more oriented towards the varying climates of the seasons and the versatility of technical performance.

Woolrich John Rich & Bros has reached some positive results for 2016 as it will close the year with an over 10% growth and more than €117 million sales. This year was also marked by the birth of Woolrich Europe as a separate entity within the Holding company WP Lavori in Corso, as proof of the effort and dedication of the company in developing the brand.