Woolrich has just opened its first Belgian Woolrich Store in Antwerp, in Schuttershofstraat 39, along the main shopping street of the city, where most international prestigious brands have opened their flagship stores. This opening is part of a wider expansion plan in Europe, where the brand wants to open a total 75 new stores, of which at least two more in Belgium, by 2020.
“Woolrich has grown exponentially in Belgium in the few last years, demonstrating that there is great potential for development,” commented Andrea Canè, creative director, Woolrich. “The opening of a flagship store in this particular moment in time makes communication with our customers not only simpler but also direct and allows us to bring the world of Woolrich to Belgium,” he continues while explaining that Woolrich is already selling in about 50 multibrand stores throughout the country, a distribution network that is growing fast and will further increase.
After opening in the heart of a city as Antwerp that confirms to be the focal point for design and fashion in Belgium, Woolrich is considering to open other monobrand stores in other key cities such as, for instance, Brussels and Knokke by 2020.
This 120-sq.meter store is designed according to the concept of the Woolrich Tokyo store devised by the international architecture firm Wonderwall, under the creative direction of Masamichi Katayama. Though, this Antwerp store was reinterpreted in order to recall and meet the Belgian market sensitivity and taste. It has been developed vertically within the building and has a notable skylight that allows the customer to enjoy the Belgian atmosphere even while inside the store. Most characteristic elements of its decors are an antique false wooden ceiling in the entrance area and a white wooden floor.