French shopping club Vente Privee steps into Northern Europe. As the company announced it has acquired a majority of stakes in Danish competitor Designers & Friends.

The in 2015 taken over Benelux company will lead the enterprise group’s activities in Northern Europe, and will also guide the management of Designers & Friends in optimizing their website and also expanding to other Scandinavian countries.

"This acquisition demonstrates our long-term corporate vision and marks a first step in our expansion plans within Northern Europe. We pay great respect to the founders and executives at Designers & Friends.” said Jacques-Antoine Granjon, CEO and founder of "We all are very happy about the support for our joint European adventure, which now extends to Scandinavia."