Since the 13th of October, AlphaTauri’s second store after its flagship in Salzburg has opened doors in Graz, Austria. It is the beginning of the brand’s expansion plans in brand establishment via own channels on schedule for 2017.

The opening accompanied the launch of the first Fall/Winter collection which includes jackets, sweaters, jersey, pants and bags for men and women. Combining functional fabrics with usual ones, mostly produced by AlphaTauri’s partner Schoeller Textiles from Switzerland, the product range offers ready-to-wear fashion with an outdoor aspect.

The store’s interior design conceptualized by artist and illustrator Robert Rottensteiner, plays with the contrast of natural materials such as plum wood and cork and futuristic materials like metal surfaces and piano lacquer.

 

AlphaTauri Graz Store

Herrengasse 2

8010 Graz, Austria



AlphaTauri interior, Graz
© AlphaTauri interior, Graz
AlphaTauri interior, Graz

AlphaTauri interior, Graz
© AlphaTauri
AlphaTauri interior, Graz

AlphaTauri interior, Graz
© AlphaTauri
AlphaTauri interior, Graz