North Sails, renowned sailing brand acquired by Oakley Capital brand in October 2014, is betting on an international retail expansion strategy mostly focused on opening new stores in seaside and holiday locations in-keeping with the brand’s own DNA and origins.
They have recently inaugurated monobrand stores in Barcelona, Stockholm and Antwerp and will open two new stores by end of 2016. Aim of the operation is to reach 45 monobrand stores in the near future while continue concentrating on high-performance, innovation and technology products.
North Sails registered €43 million revenues in 2015 and expects to register a +6% growth by end 2016. The company employs 177 people, produces about one million pieces per year and sells through about 800 multibrand stores in foreign countries and 300 in Italy. Main markets for North Sails, in addition to Italy, are Spain, Germany and Northern Europe.