Denim mid-priced specialist Mustang has set eyes on the United Arab Emirates in the search for further growth with an ambitious store opening agenda throughout the next three years.

Mustang store in Dubai's IBN Batutta Mall.
© Mustang
Mustang store in Dubai's IBN Batutta Mall.

Earlier this week, the brand inaugurated its first-ever shop in Dubai, located in the IBN Batutta Mall in Dubai. The look goes in tune with the visual identity of other Mustang stores with a laminate floor, white walls and product being the main character. A second retail outpost is planned in the Burjuman Mall and set to open in September. Besides, a brand outlet will open inside Dubai’s Outlet Mall likely by mid-August. Until 2019, the expansion plans aspire to open between eight and ten monobrand stores across the country.
Mustang store in Dubai's IBN Batutta Mall.
© Mustang
Mustang store in Dubai's IBN Batutta Mall.

The Al Madani Group is holding Mustang’s rights of sale in the United Arab Emirates and will be the brand strategic partner in this territory. Founded in 1945 in Dubai, Al Madani has a diversified business portfolio including not only fashion brands –among them, Levi’s and Dockers–, but also food and beverage companies, engineering consultancy and real estate.
Mustang store in Dubai's IBN Batutta Mall.
© Mustang
Mustang store in Dubai's IBN Batutta Mall.