Italian sportswear brand Hydrogen announces further expansion plans for 2016. After recently signing new distribution deals for Benelux, with Fashion Club 70, and in Germany, with Aco Modeagentur, Hydrogen now wants to enter America. Among the classical wholesale business the brand announces the plans of opening a monobrand store in the United States.

Currently Hydrogen operates thirteen doors amongst the flagship and monobrand stores. After the recent opening in Tokyo at the luxurious department store Omotesando Hills in partnership with the Japanese partner Sanki Group, Hydrogen also arrives in Dubai, in the Lafayette Galeries.

Hydrogen opens store in Tokyo
© Hydrogen
Hydrogen opens store in Tokyo


Alberto Bresci, fashion designer and founder of the brand comments: “Opening doors on international markets is part of an important expansion project that is in continuous evolution. The blend of sports and luxury, typical of Hydrogen, can be experienced in our new icon store of Milan, in all variants of the world to confer a coordinated image. We have decided to focus on enhancing the quality of our products with a typically "Made in Italy" style. The strategic decisions made were successful, as witnessed by the positive growth trend the brand experienced in 2015 and in the first quarter of this year. “