American clothing brand Guess wants to keep the brand development in its own control and thus opened their biggest European flagship store yet in Zurich, Switzerland. With Switzerland being one of Guess’ core markets and place of their main headquarter, it was only logical for the brand to take this step.

Guess's new flagship store in Zurich
© Guess
Guess's new flagship store in Zurich

The flagship store, located in Zurich’s shopping center Sihlcity, has a retail space of 345 square meters and features a newly developed shopfitting concept that was introduced worldwide in 2016. Contrasting materials and bright lighting provide a modern look.

As for the product range, customers are able to find the brands’ clothing lines there, as well as a large variety of bags, shoes and accessories.



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