Michigan is America’s heartland and the home to the automotive industry. No stranger to hard working Americans, the state also has a bit of a reputation for all things rock and roll. Think Iggy Pop and The Stooges, Detroit Rock City and Motown, for instance and the list can go on and on. In that fine tradition, Wolverine and their licensee CAT Footwear are taking their legacy of high quality work and rugged footwear, dousing it with high energy, booming volume and rock ideals to create Fashion Rocks Out, a direct to consumer initiative to include a fashion show, concert and charity.

 

On May 18th, Cat and Caterpillar Footwear take over 20 Monroe Live in downtown Grand Rapids to present the brands’ spring/summer 2018 collections along with live performances by JUMP LA, a hip-hop double-dutch jump rope crew, and three Michigan-based music acts: DJ Adrian Butler, Jesse Ray and the Carolina Catfish and Flint Eastwood.

 

ad for the direct to consumer event
Photo: Cat
ad for the direct to consumer event

The best part is, sticking with the hard-working, Midwest ethic, this party is free and open to the public. Entry is permitted with simply one donation item of pretzels, cheese crackers, or cash for Kids’ Food Basket, a local, non-profit organization that provides underserved kids with access to healthy, nutritious food and supports the fight against childhood hunger.

 

The event supports CAT’s new campaign entitled “Bolder Together,” by bringing together the best in art, music and fashion, and working together as a community towards bold causes. “This event celebrates our Earthmover. The people out there who roll up their sleeves, get things done, and make change happen,” says Dani Zizak, Chief Marketing Officer for Cat Footwear. “From the talented mix of performers to the party goers who will directly impact our local community through donations, this evening is a fitting way to show how our Earthmovers are bold on their own, but even BOLDER TOGETHER.”

 
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