Japan-established denim brand Edwin is going to open a second retail space in Paris at 100 Boulevard Beaumarchais tomorrow (November 13), releasing at once a limited edition pair of jeans that will be sold exclusively in store.

The 40 pairs of the ED-55s limited edition are made of a 13oz undyed loom state and red listed selvage denim featuring a hand numbered print inside the pocket. In addition, it includes a map of Paris, the two store locations and the famous Paris Saint-German F.C. motto “Ici c’est Paris”.

On Thursday night, the store will host a get together event to inaugurate the location.


Product assortment within the new Edwin store in Paris
Product assortment within the new Edwin store in Paris