From 2018, Isko I-Skool, the talent award organized by global denim manufacturer Isko, involving worldwide design and marketing students, will further evolve and start offering educational programs in partnership with fashion and design schools.

Isko I-Skool 2017 challenges to break barriers

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Isko I-Skool 2017 challenges to break barriers

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“Our annual talent award Isko I-Skool, taking place for the 4th time this year, will change skin in 2018,” explained Marco Lucietti, global marketing director, Sanko/Isko, within the recently closed Isko I-Skool Denim Seminar held in Creative Room, Isko’s creative think tank and R&D center in Castelfranco Veneto, Italy.

The event hosted the first 20 Denim Award finalists who will participate in the July 2017 contest together with their tutors and many industry insiders who explained some of the key aspects related to the making of jeans, designing creative and innovative denim pieces and understanding what main evolutions the jeans and denim market are facing.

Isko's Marco Lucietti
Photo: SI team
Isko's Marco Lucietti

“After the four years in which we supported students and upcoming fashion designers with our educational program in learning the basic aspects of designing and producing fashion-minded jeans and denim outfits, we will define some new strategic agreements that may help transform our educational platform by becoming part of a study program of international schools interested in sharing our know-how and competence,” continues Lucietti. “I have already held some lectures explaining Isko’s case history, for instance, at Università La Sapienza in Rome in the past, but our aim is to start now some more structured initiatives. We think that at this stage it will be easier starting collaborations with European schools, especially Italian and French ones, as they share similar visions as ours. Though, great interest might soon after be aroused among extra-European and especially Asian schools willing to expand their study offer.”

Denim sample in Isko's Creative Room
Photo: SI team
Denim sample in Isko's Creative Room

The intense three-day working sessions were presented by its speakers Marco Lucietti and Baris Ozden, both Isko/Sanko; Tricia Carey, Lenzing Fibers; Diana Profir, Itema, global loom manufacturer; Massimo Munari, Wendy Pasinato and Selin Akman, Creative Room; Berardo Lucci, Wash Italia finishing company; Marina Tonella, project manager, Isko I-Skool; Alice Tonello, Tonello Group; Paolo Diacci, Reca Group; Giacomo Curti, Paolo Manzalini and Maurizio Bossacchi, Swarovski; and Liz Ossof, Betrabrand.

Each of the speakers presented key aspects of the denim and jeans value chain, and how each of the player involved can help producing or enhancing the making of a denim clothing piece.

Jeans treated by Wash Italia
Photo: SI team
Jeans treated by Wash Italia

“Responsible innovation and transparent value chain have always been the two pillars that supported our growth and development in order to become the ingredient brand of the jeanswear industry,” explained Marco Lucietti presenting Isko as worldwide leading manufacturer with its yearly 250 million meter denim productive capacity (the highest one produced under one single roof) through 1,500 automated looms, 3,000 new items launched every year, its 25,000 article portfolio including 100 patented fabrics, sold by a 200 people global salesforce. Isko’s Baris Ozden shortly presented how denim is produced – from the cotton flock to the finished fabric ready to be cut and sewn.

Cotton flocks and yarns
Photo: SI team
Cotton flocks and yarns

The series of lectures also presented interesting themes such as, for instance, how next generation jeans will evolve thanks to man-made fibers. “In the past, jeans were simply the authentic 100% cotton rigid denim ones,” explained Tricia Carey, director business development denim, Lenzing Fibers. “Today much has changed and there is space for innovation. We at Lenzing are offering always more new generation fibers that can add new look and feel to denim, and are sustainable,” continued Carey, referring to man-made fibers – from the oldest ones to most recently developed, such as viscose, Modal and Tencel fibers now employed either mixed with other fibers or alone for new generation jeans.

Tricia Carey of Lenzing
Photo: SI team
Tricia Carey of Lenzing

Berardo Lucci, from Italian finishing company Wash Italia, presented twelve different finishing treatments that can be employed producing a jean inspired by a true vintage one. “We can create such jeans thanks to the great dedication and constant exchange of opinions – hours and hours of conversation - between designer and finishing company,” he explained. “Though the hardest part is making a simple and clean wash rather than a heavy and complex one.”

Berado Lucci, Wash Italia
Photo: SI team
Berado Lucci, Wash Italia

Tonello, finishing technology and laundering machine manufacturer, presented their newest developments and showed their newest developments including the Nostone washing technique employing no pumice stones (also see: http://www.sportswear-international.com/news/stories/Tonello-and-Levis-launch-stoneless-stone-wash-10098) and their new Ecofree finishing. “This last technique not only helps to create greater contrast between blue and white areas of a jean – especially in the stitching areas – but while employing ozone for treating garments it dissolves it into water and not into air,” explains Alice Tonello.

Alice Tonello of Tonello
Photo: SI team
Alice Tonello of Tonello
 

Liz Rossof, think thank director, Betrabrand, presented a young US talent and fashion brand accelerator, crowdfunding and e-commerce platform. “Our platform is a crossover between a social network, a crowdfunding, a manufacturing and an e-commerce platform,” explained Rossof, whose network was born in the US in 2009, though only since 2015 connecting upcoming designers willing to show their ideas, have them produced and sold to consumers who are also crowdfunders for each different project. “Getting in touch with Isko I-skool is a great opportunity for us as it gets us in touch with fresh creativity while we can offer young designers some real great opportunity for their career,” explained Rossof. 

Denim sample in Isko's Creative Room
Photo: SI team
Denim sample in Isko's Creative Room