Everlast (everlast.com) will soon be packing a punch in South Africa.

Everlast Wordwide Inc., the manufacturer, marketer and licensor of the boxing-themed brand Everlast, announced today that it has signed a licensing agreement with Johannesburg-based Big Brands to bring Everlast men’s, women’s and children’s apparel to the South African market.

The latter company will develop and produce the items in South Africa, which will be launched in that region in fall 2005.

Everlast chairman and CEO, George Q. Horowitz, was enthusiastic about the deal and said in a statement that he considered South Africa "a key growth market" for the brand.