The Italian fashion brand Fornarina has launched its first doll. Called Eva, the 31-cm. vinyl toy wears, of course, the brand's five-pocket jeans and was developed by the same creative team of the Fornarina Urban Beauty Show. Eva will be sold in all Fornarina stores for the holiday season.

In other news, the Italian brand announced that “It girl” Lindsay Lohan will be its frontperson for the summer 2009 season, appearing in the brand's ads and hopefully pushing its American business.