To celebrate its “Buy a Shoe, Plant a Tree” project, skateboard brand etnies has opened a pop-up store in the heart of Paris France, at department store Citadium. Until today, the store exhibits the environmental initiative of etnies' “Buy a Shoe, Plant a Tree”. The aim is to create a brand new forest of more than 35,000 trees in Costa Rica through the project. For every pair of Jameson 2 Eco shoes sold, etnies promises to plant one tree in Costa Rica in what will become the ‘etnies Rainforest’. The project started in March. Both, Costa Rica and etnies are both following the goal to become carbon-neutral by 2020.