The lifestyle brand Esprit ( is launching a new womenswear range this month.

After a year of development, Esprit presents de.corp ESPRIT URBAN CASUAL. The new label bears the signature style of its “big sister” Esprit Women Casual, but more trend-focused as well as being design-oriented, with sharper cuts in order to appeal to the 18-25-year-old customer who is in search of a casual, urban look with the high Esprit quality to which they are accustomed.

de.corp ESPRIT URBAN CASUAL will be introduced across Europe to Esprit wholesale and retail, as well as to selected stores in the USA and Asia. Parallel to the launch of the label, its own sales floor concept will also be presented. With 12 lines a year and 50 to 70 styles per line, de.corp ESPRIT URBAN CASUAL is starting out in the typically fast Esprit rhythm, mixing both salability with style, and accessible prices based on the retail prices of edc by Esprit and plans to expand the line into further lifestyle sectors.