For the new May campaign, Esprit has produced a TV spot with Gisele’s spontaneous statements about the line’s joyful themes. The campaign covers various ad designs in premium and wide-coverage fashion and lifestyle magazines, on out-of-home spaces and is flanked by social media and online activities on various platforms and at esprit.com. In parallel, Esprit stores are running visual merchandising that has been adapted for the campaign.
The featured garments for the spring/summer 2012 collection come in creamy and relaxed shades. Sand and nude nuances, soft gold and intense colors like coral dominate the easy-going looks.