Music sensation Enrique Iglesias will soon be singing Tommy Hilfiger’s praises.

In deal announced here today, Tommy Hilfiger Toiletries, a division of The Estée Lauder Companies Inc. and Tommy Hilfiger USA, Inc., a wholly owned subsidiary of Tommy Hilfiger Corporation (, said that the sexy pop superstar will be the spokesperson for forthcoming fragrance True Star Men.

The new scent – a men’s version of the popular women’s fragrance that premiered in September with singer-actress Beyoncé as its inspiration and spokesperson – is scheduled to launch worldwide this fall.

Tommy Hilfiger (shown above left, with Iglesias), who serves as honorary chairman and principal designer of Tommy Hilfiger USA, Inc., praised the multi-platinum singer in a written statement. "Enrique is an extremely talented and passionate artist with an engaging, charismatic presence. People around the world are instinctively drawn to him and moved by his music," he said. "Enrique’s great qualities and his universal appeal make him a great fit for the True Star Men fragrance."

"Creating a fragrance will be an exciting way to reach new fans while connecting with those people who already enjoy my music," said Iglesias. "I have always admired Tommy Hilfiger and am excited about this new venture with Tommy Hilfiger Toiletries." The terms of the multi-year year deal with Inglesias were not revealed.

The deal is the latest of many Hilfiger and his eponymous company have forged with famous musicians over the years. In addition to Beyoncé, the brand has used David Bowie to model its upscale H Hilfiger collection in print ads and the children of Mick Jagger, Keith Richards and Sting for its spring 2003 ad campaign. In addition, the outdoor Tommy Hilfiger Theater at Jones Beach on New York’s Long Island serves as a popular rock and pop concert venue each summer.