Premium denim brand Earnest Sewn ( will open its first concept store in NYC’s red-hot Meat Packing District next month. The 2,500 sq. foot store, to be called An Earnest Cut & Sew, will be on Washington Street and sell custom-order handcrafted Earnest Sewn jeans.

Inside the store customers will find rolls of limited, hand picked narrow selvedge denims that maintain all of their yarns’ natural imperfections. Clients can then tailor their jeans by selecting a specific denim and then individualizing the pocket designs and buttons. Their jeans will be cut and sewn on site.

The store will also house the more conceptual and handcrafted offerings from the Earnest Sewn jeans collection. These pieces will be available in NYC only.

In addition, the full range of Earnest Sewn jeans will be available, along with shoes and boots, belts, gloves, luggage and blankets. Company PR director Eleanor Lembo says the store, which will also feature a coffee bar, library and 1900s-inspired rustic interior, will keep limited hours and will double as an event space. She adds that An Earnest Cut & Sew hopes to constantly surprise patrons that appreciate the dedication it takes to create a unique garment.