A few of the athletes involved in the project include: Emily Pidgeon, Matteo Aicardi, Paola Croce, Andrea Cassarà, Antonietta Di Martino, Luca Dotto and Anzhelika Savrayuk.
A commitment that comes from passion and is nurtured by determination lies at the heart of EA7, the Emporio Armani brand launched in 2004 dedicated to sport and performance.
The shots, which are in iconic black and white, emphasise the idea of sport in a classic way: pushing the limits as a way to grow and mature, because the greatest performance is nothing without determination and strong character. Being involved is as important as winning, and to take part one must give one's all, bringing personal values to the field.
EA7 Emporio Armani is the sponsor and Official Outfitter of the Italian Team that will be participating in the London 2012 Olympic Games (from July 27 to August 12) and Paralympics (from August 29 to September 9). Giorgio Armani has designed the complete wardrobe, both sporting and formal, for the athletes of the Italian Olympic Team. The extensive sports wardrobe from the EA7 line will include clothes and accessories that will be worn by the athletes at all times of the day throughout this great sporting event. The designer has also created the official outfit to be worn by the team during the opening ceremony on the July 27 at the London Olympic Stadium.
This project is the result of a collaborative agreement between the Armani Group and CONI (the Italian National Olympic Committee) further validating Giorgio Armani’s close connection with the world of sport.