E-pitti.com, Pitti Immagine’s digital platform, has recently announced a series of new projects and developments, which are expected to be seen after the upcoming editions of their shows, held in June and July 2015.

For this season, they will reinforce a collaboration, which started in January, with the digital specialized Italian start-up Nextatlas that offers a trend research service based on the analysis of big data in real time. By employing special algorithms, they can analyze and merge data and images published by social media such as Pinterest, Instagram, Tumblr and Spotify and draw a real time vision of the coolest and potentially long-term trends that could influence, for instance, fashion, communication, art and entertainment. Such trends can be accessed by accredited users of the e-pitti.com portal and, upon payment obtained for more focused criteria and needs.

Among other new services developed by the show there are more thorough analyses that check what buyers look for most while entering the website and what trends and product types they look for most. “Such information show what the market is looking for most in according to geographical areas, product types, product mixes and brands,” commented Francesco Bottigliero, CEO, Fiera Digitale. “Moreover, our aim is to connect always more information from visitors of both the digital and the physical trade show - which are most often very similar,” Bottigliero continues referring to the fact that movements of their shows’ visitors can be tracked thanks to the mobile devices they carry with them. “The study of such data has just started. Our organization wants to learn and profit more out of it as we want our users to profit from it too.”

During the last months, e-pitti.com registered 340,000 visits, +45% more than in 2014. For a total of 13 weeks visitors from 105 countries went through the collections of 1,336 brands and 8,000 products of men’s, women’s, kids’ and yarn collections through over 65,000 pics and 1,418 videos.

isitors from the US appeared to be looking more for information on classical apparel, similarly to Japanese ones, while, for instance, German visitors used the website for making more research and finding new trends and brands.