Dondup has recently revamped its menswear collection, as presented at the eve of the June 2015 edition of Milan Menswear week. Their rebooted s/s 2016 collection is designed by a new design team made up by Ivan Tafuro, previously working for Replay, and Giacomo Morelli, who had collaborated for Trussardi, managed by creative director Manuela Mariotti.

“We didn’t change the collection completely,” commented Carlo Morfini, newly named CEO of Arcadia after that L Capital Asia (LVMH Group), acquired the majority of the company. “We simply rebuilt its men’s collection more harmoniously. As in the past, we continue to offer two collections – one for men and one for women. Both include 300 pieces and equal revenues: 50% from its women’s collection and 50% from its men’s collection. We simply enlarged the offer of tops, shirts, knitwear and outer jackets and show a complete contemporary total look.”
Dondup SS '16 menswear collection
Dondup SS '16 menswear collection


“We combined our heritage language with a contemporary vocabulary,” added Ivan Tafuro, part of the creative team. “We liked the idea to combine unexpected effects by adding, for instance, outer jackets elements to shirts, a hood applied to a high-density and very compact poplin shirt, and opted for macro-stripes and shirting fabrics for comfy anoraks, as well as choosing cotton-polyester mixes as well as new fabrics made up of natural fibers adding a new generation of metallic yarns.” The denim part of the collection continues to play a significant role since it accounts for about 40% of the whole offer and employs denims by companies such as Bossa, Berto and Candiani Denim.

Dondup is presently registering yearly sales of about €50 million and expects to reach about €90 million by 2019 by growing Europe-wide and in Asia, especially in the Arabian Emirates.