Italian fashion and denim brand Dondup has opened its first store in Moscow in the Neglinnaya Plaza, the renowned three-storey mall, a short walk from the Red Square.

The 110-sq.meters store occupies one level and is decorated with natural wood and burnished wrought iron elements. The store's atmosphere is warm and welcoming and its design is simple and basic though at the same time elegant and contemporary. Architect Simona Franci, partner and design director of the Fortebis Group, took care of the store’s design and created a 100% Made in Italy smart container while conveying the same spirit and vision of the brand’s owner and creative director Manuela Mariotti.

Atmosphere at Dondup Moscow
Atmosphere at Dondup Moscow
The opening sets the first step for a long-term international development strategy, which includes expansion in countries such as Asia and the United States in addition to Russia. From the s/s15 season, Dondup will be further expanding its presence in Russia and the former Soviet Republics, entrusting its business strategy and distribution through the DMVB showroom in Milan. The brand is presently sold in various Russian stores such as, for instance, Bosco Dei Ciliegi and Crocus in Moscow, La Vetrina in Sochi and Vittoria in Samara, and also stands alongside the most important designer stores in neighboring areas such as Kazakhstan, Azerbaijan, Kyrgyzstan and the Ukraine.