More and more fashion brands seems to keep the consumer at the center of their business. Also Desigual strenghtens this direction with its latest appointments: Pierre Cuillere, as chief client officer, and Alberto Ojinaga, as chief corporate officer.

Pierre Cuilleret will implement more consumer driven business in go-to-market areas which are directly related to the client, as well as throughout marketing and communications, while Alberto Ojinaga will oversee the corporate functions including resource and operations management.

Among several other positions at different companies, Pierre Cuilleret has been and will remain a director on the board of Desigual. Alberto Ojinaga occupied also several management positions, among others at Spanish supermarket chain Caprabo.

Both managers will work closely with Thomas Meyer, who will remain head of the company as chairman and CEO. As a spokesperson of the brand told SI, more details of Desigual's new client-focused model will be unveiled once the 2015 full-year financial results are made public.