In the year of its 25th anniversary, cultish Japanese denim brand Evisu is set for significant expansion and planning to relaunch in few cities in Europe and currently explores potential partnerships throughout the continent.
Apart from its main markets in Asia, Evisu has identified the US and Europe as its most promising growth markets.
The Evisu product offer divides into different collections with Evisu Evergreen being the main line, a premium Japanese heritage denim collection that stands above trends. Meanwhile Evisukuro, the younger and more trend-oriented line offers fashion and athleisure that goes beyond denim. Next to that, there is the made-in-Japan premium line Evisu Private Stock, the made-to-order offer Evisu Bespoke, the image/special projects line Evisu Co-Lab as well as Evisu Underwear and Eyewear.
Evisu gained recognition in the international denim world through its Japanese selvedge denims with hand-painted seagull logos on the back pockets.