By Melanie Gropler
Diesel expands its retail business in Japan by opening a Diesel Aoyama and Diesel Black Gold Aoyama in Tokyo.

The Diesel store that offers full men's and women's collection of denim, apparel, bags, shoes, accessories and tableware from Diesel Living features the brand's new retail design concept that highlighted a special denim area made of stainless steel and glass installation. Special design details include steel fixtures paired with rugs, concrete flooring with wooden ceilings, antique furniture with the use of technologically advanced materials.

Diesel store in the Aoyama neighborhood of Tokyo
Diesel store in the Aoyama neighborhood of Tokyo

Diesel store in the Aoyama neighborhood of Tokyo
Diesel store in the Aoyama neighborhood of Tokyo

Diesel store in the Aoyama neighborhood of Tokyo
Diesel store in the Aoyama neighborhood of Tokyo


As for Diesel Black Gold store, it opens the first ever monobrand store in Japan showcasing a complete range of women's and men's collections along with the accessories. Industrial and raw materials are utilized as a backdrop for the collection.

As a special highlights both brands Diesel and Diesel Black Gold launched a limited edition that is only available in bith stores; Made in Japan denim for Diesel, and iconic items such as leather jacket, extra long denim for Diesel Black Gold.

Diesel Black Gold store in the Aoyama neighborhood of Tokyo
Diesel Black Gold store in the Aoyama neighborhood of Tokyo

Diesel Black Gold store in the Aoyama neighborhood of Tokyo
Diesel Black Gold store in the Aoyama neighborhood of Tokyo

Diesel Black Gold store in the Aoyama neighborhood of Tokyo
Diesel Black Gold store in the Aoyama neighborhood of Tokyo