On 16th June 2014, Diesel Black Gold, the advanced contemporary division of Diesel, celebrated the launch of its first monobrand store at 21 Conduit Street in London.

The launch of the global concept store took place during LC:M and was hosted by OTB owner Renzo Rosso and Diesel Black Gold's Creative Director Andreas Melbostad. On the 210 sqm space, the brand presents its women’s and men’s collections. For the store architecture, the brand collaborated with Pierre Beucler and Jean Christophe Poggioli, the founders of Architecture et Associés.

The interior is designed in raw and industrial materials. A mix of concrete panels with intricate cement patters and parquet flooring creates a modern atmosphere. Concrete runs through, accentuated by leather furniture with studded accents and contrasting leather wall-panels. Special lightening and aluminum wall elements complete the clean design concept.

“The Conduit Street store is a unique opportunity to initiate a dialogue with a London audience. It represents a truly indigenous atmosphere for the brand’s new cohesive vision, showcasing a complete range of women's and men's collections along with their complimenting accessories”, adds Diesel Black Gold Creative Director Andreas Melbostad.

Diesel Black Gold store
Diesel Black Gold store