Within the upcoming edition of Denim by PV taking place in Barcelona on 19 and 20 November 2014, the specialized denim trade show and CIFF (Copenhagen International Fashion Fair), the Scandinavian show of fashion and designers, will launch the first stage of a new partnership called Skandigang.

Since both shows aim at gaining visibility internationally while strengthening business opportunities with new players in the fashion and international denim scene, CIFF will have its own space at the 15th edition of Denim by Première Vision this coming November at the Fira de Barcelona, while the international premium denim event will be present in the Urban area at the Danish show in Copenhagen next 29 January to 1 February 2015.

In addition to this initial collaboration, a long-term partnership will be further developed. Aim is to create a common platform based on content marketing and co-branding events. CIFF and Denim by Première Vision are thus joining forces for a double gathering of denim companies, both visitors (at Denim by Première Vision) and exhibitors (at CIFF).